Yugen Tea

Yugen Tea invites you to discover authentic Japanese tea culture through carefully selected teas from small family farms in Japan. From everyday-favourite matcha to rare, premium gyokuro – each tea tells the story of its region, season and maker.

Alongside its select teas, Yugen Tea creates tea drinks, desserts and tastings, inviting you to discover Japan through flavour, aesthetics and tea rituals.

Together with Chocolate Naive, Yugen Tea created an ice cream collection inspired by Japanese teas – flavours where depth, playfulness and slow enjoyment meet.

Right now you can look forward to: Matcha – a rich, ceremonial-grade matcha classic; Genmaicha – green tea with gentle roasted-rice notes; Hojicha with miso – the warmth of roasted tea, nuttiness and a subtle hint of umami; Hojicha masala chai – a returning guest favourite with Indian tea spices.